Blerdy Girl Branding

Blerdy Girl (Blerdy being a play on being black and nerdy) launched in during the pandemic and ran from 2020 to 2021. Targeting the American market, it was fashion merchandise brand with bold and satirical messaging against misogynior and inequality against black women and also promoted a more diverse alternative and positive image of black women that is rarely ever shown in mainstream media . On Facebook it had over 100 group members and accumulated over 1,030 followers on Instagram. Blerdy Girl also received an Amazon Lord of the Rings sponsorship in support of black female diversity on the show. The goal was to make an engaged community of women to connect and vent, it was a success and received a lot of positive comments.

The Blerdy Girl logo uses the girls and coils of afro hair (the thing that influences black women's lives the most is their hair, their crown) to make a B that looks like an afro with glasses on the bottom to bring in that nerdy element.

1,030 followers

100 group members

Amazon Sponsorship

Blerdy Girl uses art, fashion and satire to promote an alternative multidimensional image of black women and challenge misogynoir. Support your girl and join the community.

At the time the 'defund the police' narrative was trending and very closely related to Blerdy Girl's message against racism to help reduce unconscious bias against black women so I created the #defundthesterotype hashtag, these ads were very engaging.

Ad Copy:

Blerdy Girls uses art, fashion and satire to promote an alternative multidimensional image of black women and challenge misogynoir. 👓 Use #blerdygirl to share your looks 🖤

Support your girl ⬇️ blerdygirl.com

Time to put on your glasses. 👓 Make 2020 see 2020. #defundthesterotype

Black women are every woman.

Time to put on your glasses. 👓

Black women are every woman, not just one stereotype.

Make 2020 see 2020. #defundthesterotype #blerdygirl