Joii App Startup Brand Route 3

Synopsis: Joii (Pronounced Joy) Pet Care is a start-up that required a brand design refresh as the current one did not have the creative scope to reach the business's long-term goals and it was riddled with technical design problems that affected the overall user experience and the standard of the creative output.

Brand Values from Workshops:
Bold, Happy & Thoughtful

Route 3 Goal: Delight and surprise consumers by using branding to bring attention to the unique aspects of the product.

Brand Concept: Joy is in the surprises, the unexpected, and the new things we open and discover.

Creative Themes/Inspiration: Delight, opening, experiencing, and discovering joy in the new. Simple character design with depth for Cinema 4D scope.

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