Brand Values from Workshops:
 Bold, Happy & Thoughtful 

Route 3 Goal: 
Delight and surprise consumers by using branding to bring attention to the unique aspects of the product.

Brand Concept:
Joy is in the surprises, the unexpected, and the new things we open and discover.

Creative Themes/Inspiration:
Delight, opening, experiencing, and discovering joy in the new. Simple character design with depth for Cinema 4D scope.

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