Brand Values from Workshops:
Bold, Happy & Thoughtful
Route 2 Goal:
Create a brand with charm and appeal but still within the realms of familiarity with consumers.
What does joy look like through the eyes of the pets? For pets, joy is in simple things.
Simplicity inspired by Headspace. Humour and character design inspired by ‘Dumb Ways To Die’. Research-driven by using simple shapes and colours most visible by dogs, cats, and rabbits.