Brand Values from Workshops:
 Bold, Happy & Thoughtful 

Route 2 Goal: 
Create a brand with charm and appeal but still within the realms of familiarity with consumers. 

Brand Concept:
What does joy look like through the eyes of the pets? For pets, joy is in simple things.

Creative Themes/Inspiration:
Simplicity inspired by Headspace. Humour and character design inspired by ‘Dumb Ways To Die’. Research-driven by using simple shapes and colours most visible by dogs, cats, and rabbits.

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