Joii App Startup Brand Route 1

Synopsis: Joii (Pronounced Joy) Pet Care is a start-up that required a brand design refresh as the current one did not have the creative scope to reach the business's long-term goals and it was riddled with technical design problems that affected the overall user experience and the standard of the creative output.

Brand Values from Workshops:
Bold, Happy & Thoughtful

Route 1 Goal: Appeal to the emotional connection pet owners share with their pets.

Brand Concept: Pet parent and pet are an extension of each other, and it is this relationship and the moments they share that create joy.

Creative Themes/Inspiration: Inspirations: Equations, Mathematics, Japanese katakana.
Themes: Love, empathy, positivity, and happy auras. Sharing experiences, multiplying joy, and adding and combining experiences together.

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