Brand Values from Workshops:
 Bold, Happy & Thoughtful 

Route 1 Goal: 
Appeal to the emotional connection pet owners share with their pets.

Brand Concept:
Pet parent and pet are an extension of each other, and it is this relationship and the moments they share that create joy.

Creative Themes/Inspiration:
Inspirations: Equations, Mathematics, Japanese katakana.
Themes: Love, empathy, positivity, and happy auras. Sharing experiences, multiplying joy, adding and combining experiences together.

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