Key Contributions
E-commerce UX/UI: Designed and wrote conversion-led copy for the Shopify storefront, ensuring a seamless luxury user journey.
Creative Direction & Casting: Managed the aesthetic 'North Star' by writing photography briefs and casting models to align with the brand’s target demographic.
Agile Content Production: Built and managed an on-site 'pop-up' studio to produce high-velocity social content.
Performance Testing: Implemented a strategic workflow where creative concepts were stress-tested via organic social channels to identify winning visual hooks before transitioning into paid ad spend.
